Apple still at the top of the World’s Most Valuable Brand ranking
According to InterBrand’s 2014 rankings, Apple is still at the top as the world’s most valuable company. Other fellow tech companies in the top 10 of the ranking include Google, Samsung, IBM and Microsoft.
With the launching of the Apple Pay service, which allows users to make their purchases using an Apple device, the company has further positioned itself as a powerful company that has the potential of making products that are indispensable to the lives of individuals. This goes along the same line with Steve Job’s 2001 ambition of making the company become the “digital hub” of its users’ lives.
Apart from the launching of the Apple Pay this year, Apple has also announced the imminent launch of the Apple Watch which should be available in stores by the beginning of 2015. The Apple Watch is a wearable technology device that would feature Siri, Apple’s voice-activated digital assistant and other services namely the Apple Play. The company has also recently launched the iPhone 6 Plus which features a larger screen than previous iPhone versions. Sales have particularly increased in China as China Mobile has signed as a mobile carrier and Asian markets tend to prefer devices with larger screens.
As from last year’s survey, Apple had surpassed Coca-Cola as the world’s most valuable brand. Coca-Cola had been at the top of that list for the past thirteen years. Apple has further gained an additional value $20.6 billion in 2014 compared to last year’s valuation. The company is now valued at almost $119 billion.