Apple releases a new Mac Mini

After over two years of quasi lack of updates, Apple recently announced updates for their Mac Mini. Additional features for this new release would include 802.11ac Wi-Fi, Haswell processors, Intel HD 5000 with Iris graphics. A PCI-based flash storage would be available for the high-end models. Indeed, the new Mac Mini will come in three separate base configurations with a starting price of $499.

The basic version of the Apple Mac Mini will have a 1.4Ghz i5 dual-core processor along with 4GB of RAM and Intel HD Graphics 5000. The hard drive capacity would be of 500GB. The mid-range version will have a 2.6Ghz i5 dual-core processor, with 8GB of RAM, 1 Terabyte of hard drive and for graphic processors the Intel Iris Graphics. The higher end model of the Mac Mini will have 8GB of RAM, 1 Terabyte of Fusion Drive, Intel Iris Graphics and 2.8Ghz dual-core i5. The RAM of all three of these versions are upgradable to a maximum of 16GB. The price of the upgrade is set at $300 for the basic model and $200 for the mid-range and higher end versions.

This upgrade has proved to be quite disappointing to Mac mini fans as Apple has ceased offering the customizable option of quad-core processor upgrades and storage capacity exceeding 1 Terabyte. This new release also comes with a soldered RAM, which means that customers would need to opt for RAM upgrades at the moment that they are purchasing the Mac mini from Apple.

Apple releases OS X Yosemite

During the same media event that announced the new iPad devices, the new Retina iMac and the new Mac mini, Apple has also launched the OS X Yosemite. This new public release is downloadable from the App Store without any costs. To be eligible for the download, you would need at least 2GB of RAM as well as 8GB of available space. In order to upgrade, your previous OS should be the Snow Leopard. This release is the 11th major release of the Mac server and desktop OS.

The OS X Yosemite was initially announced in June 2014 during Apple’s Worldwide Developers Conference. The new OS release has since gone through months of beta testing before going public. A public beta of the version was also available to allow users to test the OS before its actual public release.

This new Mac OS X update would bring a change to the visual aspect with a more flatter and modern look. The emphasis would be on smarter controls, streamlined toolbars and translucency. Other feature improvements includes the “Today” view in the Notification Center which provides a variety of information such as third-party apps integration and Spotlight search that would act like a search engine, parsing data from sites such as Wikipedia.

This major OS X release will focus on “Continuity” allowing users to switch between devices operating on Yosemite and iOS 8 with their progress saved on both devices so that they can pick up where they left off.

Apple still at the top of the World’s Most Valuable Brand ranking

According to InterBrand’s 2014 rankings, Apple is still at the top as the world’s most valuable company. Other fellow tech companies in the top 10 of the ranking include Google, Samsung, IBM and Microsoft.

With the launching of the Apple Pay service, which allows users to make their purchases using an Apple device, the company has further positioned itself as a powerful company that has the potential of making products that are indispensable to the lives of individuals. This goes along the same line with Steve Job’s 2001 ambition of making the company become the “digital hub” of its users’ lives.

Apart from the launching of the Apple Pay this year, Apple has also announced the imminent launch of the Apple Watch which should be available in stores by the beginning of 2015. The Apple Watch is a wearable technology device that would feature Siri, Apple’s voice-activated digital assistant and other services namely the Apple Play. The company has also recently launched the iPhone 6 Plus which features a larger screen than previous iPhone versions. Sales have particularly increased in China as China Mobile has signed as a mobile carrier and Asian markets tend to prefer devices with larger screens.

As from last year’s survey, Apple had surpassed Coca-Cola as the world’s most valuable brand. Coca-Cola had been at the top of that list for the past thirteen years. Apple has further gained an additional value $20.6 billion in 2014 compared to last year’s valuation. The company is now valued at almost $119 billion.